F&B Booster Programme
Are you a local business looking to increase online orders and footfall to your physical store? Or are you an f&b outlet thinking of establishing a new brand to target different crowd and expand your existing business? Don’t worry, we got you covered. Enjoy up to 90% government funding as you come onboard with us.
Eligibility
- Be registered in Singapore
- Have a minimum of 30% shareholding in Singapore
- Be financially viable to start the project
Programs that we offer:
1. Virtual Brand
Building a secondary brand while leveraging on your existing space and inventories. Maximise your revenue without incurring huge cost and risks
2. 020 Strategy
Own your customer’s data and direct your online traffic to your physical store
1. Building a Virtual Brand
What is a virtual brand? A virtual brand could be an extension/spin off from your existing brand, to target a different crowd while making use of the same ingredients and physical space. This means that you can be selling traditional chinese food in your physical space, targeting family crowds, but offering cafe food online to target young people.
Benefits
Increasing revenue without incurring extra costs
Build another brand, offer another set of menu with a different target audience using the same physical space without having to expand your store or kitchen.
Maximise your labour, rental and ingredient costs by using them for your virtual brand
Reduction of risk
Build a new brand without incurring the hefty cost of brick and mortar store
Able to test new food concepts easily
How do we help :
- Conduct in-depth industry analysis to understand gaps and spot opportunities within geographical proximity
- Helps to identify potential buyer persona
- Creating branding to create brand remembrance and recognition
- Curate at least 6 months worth of marketing campaigns to increase brand awareness and online conversions
2. O2O Strategy
Drive traffic from your online store to your physical storefront. Leverage on the power of digitalisation and drive footfall to your physical store with our online to offline strategy.
What is online to offline strategy?
Own and manage your own online/digital strategy, such as building your own website, generating your own website traffic, and collecting your own customer orders and data.